Ultimate Amazon Niche Keyword Guideline

Ultimate Amazon Niche Keyword Guideline

amazon-keyword-research

Welcome! to series tutorials on Amazon Affiliation. Today an essential topic of Amazon Affiliation will be discussed that is “Ultimate Amazon Niche Keyword Guideline”. Failures and errors in this step will bring negative outcomes for a long time ever and all investment would be in vain. So, this part is so sensitive to apply and work. Before going to a long discussion let’s know about Amazon and the way of passive income using Amazon.

You May interested in reading my Bangla Post about (Amazon Affiliate for whom? ) I think it is mandatory for the newcomer to Amazon Affiliation.

What is Amazon?

Amazon.com, Inc. is an American electronic commerce company with headquarters in SeattleWashington. It is the largest Internet-based retailer in the United States. Please learn a more things about Amazon from Wikipedia. As this is not our topic we won’t discuss in details about it.

How To Do Passive Income Using Amazon Affiliation? Is it possible, though? If yes How?

Let’s have a basic idea about Passive Income in brief: Passive income is an income received on a regular basis, with little effort required to maintain it. Is it possible to do passive income? If possible, how much possible? Learn all these things from these articles:

Passive income Article 1, Passive income Article 2, Passive income Article 3, Passive income Article 4

Keynotes of This Article

1. Profitable Amazon Product Selection or Niche Selection.

2. Main Keyword, Product Keyword, Accessories Keyword and Vertical Keyword Selection.

3. Perfect Use of Keyword Research Tool Long Tail Pro

4. A Good Theme Review for Niche Site.

 

1. Profitable Amazon Product Selection or Niche Selection

A. Product Average Review must be 50+ otherwise, it shows people buy such product in a very less amount. This would result in less profit for ours.

BProduct price should be $50-500. This range is profitable because the amount of commission for $50 is $3-4 that is minimum and the commission amount for $500 is $30-40 that is a good amount. Product price of above $500 is not suitable because people buy less product from the online source in this price range. Price Range Should be $50-500. This is suitable for the beginners only. If you have the budget of 10-20,000 for a single site then you can think beyond this range. But it would be risky for the newbies.

An essential point is Amazon saves all the cookies only for 24 hours. It means, if any visitor buys any products within 24 hours then you will get the commission otherwise you won’t. So, select the product which people buy quickly without wasting time. For example Haunting Binocular, Pull Up Bar, Baby Toy Stand etc.

C. Which niche should you work for?

Suggestion for the beginners: Please work with the following categories like

* Home, Garden & Tools  * Beauty, Health & Grocery  * Toys, Kids & Baby  * Sports & Outdoors

In these categories, all the products are evergreen, no burden of commission and conversion rate is higher.

Other categories are also workable, but these are friendly for the newbies. Please watch out all category products including sub-categories From Here.

 

2. Main Keyword, Product Keyword, Accessories Keyword and Vertical Keyword selection

 (The following criteria are mandatory for selecting Main Keyword)

i. Monthly Local  Search Volume:  Keep the monthly search volume in the range of 1000-5000. It is profitable to compete with less search volume keywords. Otherwise, the budget should be higher. To check the monthly search volume please use the Google Keyword Tool as following:

Monthly Search Volume

See, My keyword “best pull up bar” contains the search volume of 1600 monthly. This fulfills our criteria.

 

ii.  Seasonality/Ever Green: This term indicates the equal sales all over the year. An average good amount of sales each month. We can see the search volume is evergreen. Please search this keyword “men winter coats” and you will find a result like the following image:

Monthly Search Volume

Look at the image above, here some month gathers more sales and some months amount of sales is less. It should be better idea having the average sale all over the year equally for continuous passive income. So it would not be a good decision to work with such product.

iii.  Buyer Keywords : One of the best ways to do this is to target “buyer keywords” or keywords that show buyer intent, i.e. that someone is in the phase of being ready to buy and aren’t just browsing or vaguely interested.

You will get 200+ Buyer Keyword Suggestions from the following table:

iv. Profitability: I have already discussed it in point 1.

v. Page Authority (PA) – Multiple results have less than 30, minimum 2 (Once you get over 40 – gets pretty competitive)

Click Here to know more details about page authority.

vi. Juice Page Links – Multiple results with less than 30।

To tell about Juice Page Links in a single line:

The main way of acquiring Page Rank is through the acquisition of links from other websites with Page Rank to share. This is where the concept of Link Juice comes from. Link Juice provides a way of illustrating and conceptualizing how Page Rank flows between pages and websites. Read Details Juice Page Links 01 ও Juice Page Links 02

vii. Weak sites in the top 10 (forums, other niche sites or Affiliate Sites, Q&A sites, Article Directories, YouTube Videos, yahoo answers, ezinearticles.com,  Squidoo pages and other user-generated content etc.)

Hope, I need not talk about Weak Sites as I have mentioned in brackets.

viii. Title of Page – Does it include the keywords?

When you finalize a keyword please observe how many sites have the same keyword in titles. Fewer sites, more profits due to less competition. But if more than 3 sites have same titles then it would be negative for us to compete.

ix. Good to see Newer Sites: the number of sites in the top 10 results less than one-year-old.

It is a positive sign of having site ranking of below 1 year. Because, if they can, we can as well. So look for one site among 10 sites which have ranked below 1 year.

x. Domain Authority (DA). Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. SEO gurus Moz can be credited with the metric known as DA or domain authorityKnow Details. There should be 2 sites in top 10. DA should be under 30.

xi. Keyword Competitiveness (KC): Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competitionThe Ultimate Guide to Keyword Competition

My suggestion is to keep under 30. Search about LTP.

 

 

Let’s see some Keyword Selection Example

LTP

“best back massager”

  • Keyword competitiveness: 26
  • Local search volume: 1,3
  • Pages with exact match keyword: 1
  • Pages below PA 30: 2
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 1
  • Other notes: Niche site 1, some e-commerce site in top list, it is main threat for this keyword, also product price is not good ($100- $500) all of them are bellow hundred.

So I want to get for more keywords because there are thousands of keywords are avilable.

“Straight razors for sale”

  • Keyword competitiveness: 19
  • Local search volume: 1,900
  • Advertiser competition: High
  • Pages with exact match keyword: 2
  • Pages below PA 30: 8
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 0
  • Other notes: Niche site (I think; it’s a small e-commerce store) in top spot

It is more fit for e-commerce site. It has main competitor on that track. Other points are okay.

 

“Scooters for sale”

  • Keyword competitiveness: 26
  • Local search volume: 18,100
  • Pages with exact match keyword: 1
  • Pages below PA 30: 2
  • Pages below 30 juice links: 8
  • Pages below site age of 1 year or less: 5
  • Other notes: Few major retailers & several new craigslist pages

It should not work except e-commerce site. Its search volume is high but should have bigger target.

 

“Refrigerator for sale”

  • Keyword competitiveness: 27
  • Local search volume: 1,900
  • Pages with exact match keyword: 1
  • Pages below PA 30: 7
  • Pages below 30 juice links: 10
  • Pages below site age of 1 year or less: 0
  • Other notes: Lots of major retailers

This is fit as e-commerce keyword. People buy online such product less than other products.

 

“Crossfit daily workouts”

  • Keyword competitiveness: 23
  • Local search volume: 2,900
  • Pages with exact match keyword: 0
  • Pages below PA 30: 5
  • Pages below 30 juice links: 8
  • Pages below site age of 1 year or less: 0
  • Other notes: First position will be impossible; super-authoritative site (www.crossfit.com)

It might work but domain name should be selected wisely for Crossfit Brand. Product price is less so possibility of profit is less. This is sign of having better keyword.                

“Typewriters for sale”

  • Keyword competitiveness: 28
  • Local search volume: 2,900
  • Pages with exact match keyword: 4
  • Pages below PA 30: 5
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 0
  • Other notes: Niche site and WikiHow in top results

It is not a good suggestion to work with such older product.

 

“Best chocolate in the world”

  • Keyword competitiveness: 27
  • Local search volume: 1,600
  • Pages with exact match keyword: 5
  • Pages below PA 30: 4
  • Pages below 30 juice links: 6
  • Pages below site age of 1 year or less: 2
  • Other notes: No root domains

This is nice keyword and it is possible to gather $100-400 monthly.

 

“Solar panels for sale”

  • Keyword competitiveness: 33
  • Local search volume: 9,900
  • Pages with exact match keyword: 2
  • Pages below PA 30: 3
  • Pages below 30 juice links: 6
  • Pages below site age of 1 year or less: 0
  • Other notes: Lots of major retailers

Nop. But you can think about e-commerce site purpose.

 

“Dovo straight razor”

  • Keyword competitiveness: 23
  • Local search volume: 5,400
  • Pages with exact match keyword: 7
  • Pages below PA 30: 9
  • Pages below 30 juice links: 10
  • Pages below site age of 1 year or less: 0
  • Other notes: Numbers look great, but exact-match keywords could be a problem

Ahh! It works better. Let’s try for better one.

 

“Ping pong table dimensions”

  • Keyword competitiveness: 29
  • Local search volume: 4,400
  • Pages with exact match keyword: 1
  • Pages below PA 30: 4
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 1
  • Other notes: A few Q&A sites and a niche site in the top results

It might work but I have to search for better options.

 

“Best multi tool”

  • Keyword competitiveness: 29
  • Local search volume: 1,900
  • Pages with exact match keyword: 4
  • Pages below PA 30: 3
  • Pages below 30 juice links: 8
  • Pages below site age of 1 year or less: 0
  • Other notes: Forum in the top results, but will be impossible to rank in the top position

Both parameters show failure. It should not be worked.

 

“Best DJ headphones”

  • Keyword competitiveness: 30
  • Local search volume: 2,400
  • Pages with exact match keyword: 4
  • Pages below PA 30: 3
  • Pages below 30 juice links: 10
  • Pages below site age of 1 year or less: 0
  • Other notes: A couple niche sites in the top results

Both parameters show failure. It should not be worked.

 

“Best tactical flashlight”

  • Keyword competitiveness: 28
  • Advertiser competition: High
  • Pages with exact match keyword: 2
  • Pages below PA 30: 3 (7 under 35, however)
  • Pages below 30 juice links: 7
  • Pages below site age of 1 year or less: 2
  • Other notes: Three young niche sites ranking

It might work but profit would be less for sure.

 

“Best portable generator”

  • Keyword competitiveness: 33
  • Local search volume: 2,400
  • Pages with exact match keyword: 5
  • Pages below PA 30: 2
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 2
  • Other notes: A few niche sites in the top results

It might work. 65/35 possibility. A difficult niche. It would take time but possible to work with. 

 

“Best gas grills”

  • Keyword competitiveness: 36
  • Local search volume: 6,600
  • Pages with exact match keyword: 4
  • Pages below PA 30: 1
  • Pages below 30 juice links: 8
  • Pages below site age of 1 year or less: 2
  • Other notes: Niche site in the 3rd spot

It should not work.

 

“Best blender for smoothies”

  • Keyword competitiveness: 35
  • Local search volume: 5,400
  • Pages with exact match keyword: 4
  • Pages below PA 30: 3
  • Pages below 30 juice links: 7
  • Pages below site age of 1 year or less: 1
  • Other notes: A few niche sites in the top results

It might work

It might be worked if you have budget range from 1500 to 2000 minimum. 

 

“Best smoothie blender”

  • Keyword competitiveness: 33
  • Local search volume: 2,900
  • Pages with exact match keyword: 1
  • Pages below PA 30: 3
  • Pages below 30 juice links: 7
  • Pages below site age of 1 year or less: 1
  • Other notes: A niche site and a forum in the top results

It might work.

 

Try Yourself

• Come up with 5 keywords that meet the following criteria: • 1,500+ monthly searches. • $100+ products available  • At least 2 results in the first page don’t have exact keyword in the title. • At least 2 results in the first page with PA < 30. • At least 2 results in the first page with Juice Page Links < 30. • At least 2 other niche sites or weak sites on page 1 • (Optional) KC < 30 according to Long Tail Platinum. • Choose your main keyword. • Choose 10 secondary keywords.

Please let me know your selected keywords. I will guide you personally to work with your niches.

You have some selected keywords. What will do now?

Product, Accessories and Vertical Keyword Selection

==> It is very easy process to select product key. For your home page please make a list of 10 or 20 products from Amazon. Of course select the products those have positive feedback and good price range. Please check an example here: Best Hunting Binocular Review.  You need not think about the search volume in this case.

==> Accessories Keyword selection is same as the Product Keyword. You have to keep in mind the same criteria as product keyword while selection.

Check Example: Best Electric Pressure Cooker Accessories

==> Vertical Keyword selection different than other two discussed above. For example, your product is “Smoothie Blender”. In this case, your vertical keyword should be “Ninja Master Prep Review” having search volume of 260. We would select this keyword if it would have search volume about 10.

Just keep in mind this pattern while selection: Best + Product Type or Product Name + Review, ‘Keyword To Include as following image:

Vertical Keyword

Product, Accessories and Vertical Keyword Sample

প্রোডাক্ট, আক্সেসরিস অ্যান্ড ভারটিক্যাল কিওয়ার্ড

Summary of This Post 

To do  keyword  Research:

  • To select your desired product visit Amazon.com and also the best selling product page: http://www.amazon.com/Best-Sellers/zgbs
  • Watch out the categories which you want to work for!
  • Make a Category List and Product for promotion and sale.
  • Keep in mind:
  1. Product should be longer lasting
  2. You should have clear knowledge on selected products
  3. You have to do better to promote these products
  • Make sure the product price is minimum $70
  • Selected Product should have relevancy to the Vertical Market (Example: Bicycle – Vertical – Helmet or Accessories)
  • Please watch out the customer reviews while selecting product. This number should be at least 50 that is sign of valid number customers who have bought this product.
  • It is not recommended to select most popular and trending products specially the electronic gadgets and products.
  • Try to find out the product which people are desperately seeking for and they are willing to spend dollars for them.
  • Make a product list finally having the categories as discussed before.
  • Better keyword structure for better conversion
  • Please follow the following keyword planning:

keywordSuggestion

  • You have to make a keyword list that fulfills your all criteria
  • Minimum 1500-5000 search volume. Better range is 2500-3500.
  • Add more long tail keywords of search volume of 100-500
  • Vertical Keywords should have search volume of 100-500
  • Check your main product is available on Amazon having the price range $100
  • Check your product has evergreen search volume or not. Should be evergreen so far.
  • Analyze the keyword competition wisely.
  • Please analyze these terms:
  1. How Google Functions
  2. Title of your post
  3. PA
  4. PR
  5. E-commerce Test
  6. DA
  7. MozRank
  8. Page
  9. Site Age
  10. Juice Pages
  11. Page Links
  12. Weak Site
  • Make sure your sites have pages titles having exact keyword that you have planned for.
  • Remember, there are lot of root domains which are really bad.
  • You have to watch out the Weak Sites Ranking like yahoo ansers, forums, different niche sites, squidoo pages etc.
  • Preferable PageRank is 1 or 0 and preferable low links of juice page is less than equal 30.
  • At least 3 result should have less than 10 juice pages in top 10.
  • At least 2 pages should have page authority below 30 page in top 10.
  • You should skip when top 10 sites have tremendous e-commerce stores like amazon, bestbuy, Walmart etc. It is not matter of worry because Google will look after e-commerce ranking for e-commerce related keywords.
  • You also have to informative sites like different squidoo pages, ehow etc. Look for informative keyword based sites and also the Adsense based sites for better performance and better amount of sale.

Recommended Tools To Use

I plan on creating full reviews of all of these in the coming months.

  • Hostgator: domain and hosting provider I’ve been using5 years.
  • Long Tail Pro: the best keyword research tool on the market today, hands down.
  • Thrive Themes: beautifully designed themes, like the one you’re reading now.
  • Thrive Content Builder: content editor that creates beautiful pages, easily.
  • Authority Azon: Best Theme For Amazon.

Perfect Use of Keyword Tool “Long Tail Pro”

Initially, Use the Google Keyword Planner Tool and Long Tail Pro Tool. To know details on Long Tail Pro Click  Here. You can watch a latest Video Review by Spencer Haws (owner of the long tail pro )

Paid Theme List which I recommend you

1. Authority Azon

2. Sahifa 

3. Hooray 

4. In Focus by ThriveTheme  

I’ll write the details review + extraordinary feature for Amazon about that themes.

Acknowledgements

As I am not an expert guy may be many points are missing. If so, please suggest me in the comment section I will add them for sure. This is my first series writing on any specific topic. Your inspiration will motivate me to write further. You can suggest me next topic as well. Please share if you like so that other can learn something.

This has been a very long post (more than 3,000+ words, if you’ve made it this far), and I don’t want to give off the impression that I think I know everything, or that I came up with these ideas all on my own.

That couldn’t be farther from the truth.

What is true is that I read TONS of blog content to learn every aspect of my approach. I’m sure I’m forgetting some people, but I just wanted to give a public THANK YOU to the following people/sites, in no particular order, for pumping out all the great content that they do that inspired me to get started with building Amazon niche sites.

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